studio produksi Hybrid ngumbara jero desain anyar "édisi husus" kaléng dina kampanye anyar ti CommonGround.
CHICAGOâ € " vitamin Gambar transports pemirsa kana alam Asezare populata ku tumbling glaciers sarta katirisan cair dina dua anyar, bintik pinuh-animasi pikeun Coors Lampu.
Katimu ku Chicago agénsi Commonground, anu commercials ngenalkeun seniman-dirancang kaléng édisi husus disadiakeun pikeun waktos kawates.
Kahiji titik, Crevice, Muka ku kamera iinditan di speed hyper ngaliwatan hiji és Green Canyon gede pisan. A Fissure muka na batu gede tiris ngawitan digolongkeun ti langit. kaméra metot deui nembongkeun yén bentang beku sabenerna beungeut aluminium 12-oz anyar "meupeuskeun" pint.
“We really liked the idea of creating a world on the other side of the paint,” says Vitamin Creative Director Danny DelPurgatorio. “For Crevice, which was the first spot out of the gate, we wanted to make sure we went big in scale, visually. And because this spot was introducing consumers to the new campaign, there needed to be a bit of mystery behind it as well.”
Kaduana titik, ngeclak, takes the opposite approach in exploring a macro world. In this spot, red and blue liquid falls from the sky and explodes into a sea of ice crystals, before the camera pulls back to reveal the “Splash” can artwork.
"Kanggo ngeclak we wanted to play with defying gravity,” notes DelPurgatorio. “The spot’s orientation rotates as the story unfolds. We had the same team working on both spots, so the challenge here was to completely shift gears and look at everything through a much different lens, literally and figuratively. Ultimately, what made both of these spots a success was the collaborative process within Vitamin and also with our friends at Commonground.”
Vitamin Gambar spent dua bulan ngahasilkeun dua Iklan. 3D modeling ieu dipigawé dina Z-uyut, 3D animasi dina Maya, 3D VFX Houdini, Nuke Compositing.
Vitamin anu lokasina di 232 East Ohio Street, Chicago, Illionis 60611. Kanggo inpo nu leuwih lengkep, nelepon 312.664.6683 atanapi mangga buka www.vitaminpictures.tv
Client: Coors Light
Agency: CommonGround, Chicago. Mark Graham, Creative Director; Nan Zhao, Associate Creative Director; Austin Arnold, Associate Art Director; Audrey Wojtonik, Producer.
Production: Vitamin. Danny DelPurgatorio, Creative Director; Larissa Berringer, Executive Producer; Sam Gierasimczuk, Designer / 3D Generalist; Michael Siegel, Designer / 3D Generalist; James Levy, Designer; Morgan James, Designer; Sebastian Larroude, Designer;Marco Iozzi, Designer; Drew Parks, 3D Modeling ; John Cook , 3D Lighting; Santosh Sailesh, 3D VFX Artist; Tim Sepulveda , Technical Director / Compositing; Chris Beers, Compositing; Lauryn Grimando, Associate Producer; Todd Beyer, Sound Design; Michael Mason, Audio Engineer